Skittles promotes ‘Black Trans Lives Matter’

Who is BTLM?
The movement for Black Trans Lives Matter emerged as an extension and recognition of the intersectionality between racial justice and LGBTQ+ rights movements.
The origins of the movement can be traced back to the Stonewall uprising in 1969, where Black and Latinx transgender women played significant roles in resisting police brutality and advocating for LGBTQ+ rights. However, it was not until recent years that the specific rallying cry of “Black Trans Lives Matter” gained prominence.
In July 2013, the hashtag #BlackTransLivesMatter was first used on social media in response to the murder of 21-year-old Black transgender woman, Islan Nettles, in New York City.
The movement gained momentum in 2020 following the police killing of George Floyd.  BTLM activists used the Floyd killing to draw attention to the Black transgender people.
Protests and rallies specifically focused on Black Trans Lives Matter have been organized across various cities, BTLM say they want to advocate for justice and equality.
The mafia owned the Stonewall Inn. The Stonewall Inn was owned by the Genovese crime family in the 1960s. Specifically, the establishment was owned by the Mafia under the control of the Genovese family and was operated as an illegal gay bar at the time. Mafia families often operated underground LGBTQ+ bars due to the  laws and regulations in place at the time, which prohibited serving alcohol to LGBTQ+ individuals.

From the History Channel: 

The crime syndicate saw profit in catering to shunned gay clientele, and by the mid-1960s, the Genovese crime family controlled most Greenwich Village gay bars. In 1966, they purchased Stonewall Inn (a “straight” bar and restaurant), cheaply renovated it, and reopened it the next year as a gay bar.

Stonewall Inn was registered as a type of private “bottle bar,” which did not require a liquor license because patrons were supposed to bring their own liquor. Club attendees had to sign their names in a book upon entry to maintain the club’s false exclusivity. The Genovese family bribed New York’s Sixth Police Precinct to ignore the activities occurring within the club.

Without police interference, the crime family could cut costs how they saw fit: The club lacked a fire exit, running water behind the bar to wash glasses, clean toilets that didn’t routinely overflow and palatable drinks that weren’t watered down beyond recognition. What’s more, the Mafia reportedly blackmailed the club’s wealthier patrons who wanted to keep their sexuality a secret.

Nonetheless, Stonewall Inn quickly became an important Greenwich Village institution. It was large and relatively cheap to enter. It welcomed drag queens, who received a bitter reception at other gay bars and clubs. It was a nightly home for many runaways and homeless gay youths, who panhandled or shoplifted to afford the entry fee. And it was one of the few—if not the only—gay bar left that allowed dancing.

Raids were still a fact of life, but usually corrupt cops would tip off Mafia-run bars before they occurred, allowing owners to stash the alcohol (sold without a liquor license) and hide other illegal activities. In fact, the NYPD had stormed Stonewall Inn just a few days before the riot-inducing raid.

 

Now Skittles promotes BTLM
Images of the packet on social media prompted an outpouring of criticism on Twitter today, with many likening the ‘woke‘ marketing to Dylan Mulvaney being used in Bud Light advertising.

It’s the fourth year Skittles has teamed up with GLAAD (the Gay & Lesbian Alliance Against Defamation) to ‘support the LGBTQ+ community by amplifying and celebrating their stories’, according to Skittles’ official website.

In previous years, the packets were all-gray to ‘represent the brand’s cemented efforts of support’, however last year the concept was changed to include work from five LGBTQ+ artists.

They were asked to create original designs which represented how they “see the rainbow” every day.

One example says ‘express urself’, while another includes the text ‘Black Trans Lives Matter’.

‘Bruh anytime a company does this it seems in-genuine when their only goal is maximizing profit for shareholders,’ another claimed.

Craig Bushon

Craig Bushon

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